This Privacy Policy (this “Policy”) applies to truealpha.ai (the “Website”).
TrueAlpha Inc. and its subsidiaries and affiliates, ("TrueAlpha” or "We") commit to responsibly protecting your privacy on the Website in accordance with Canada’s Personal Information Protection and Electronic Documents Act SC 2000, c 5, as amended, or provincial equivalents in Alberta, British Columbia, and Quebec, and their related regulations. This Policy complements the Website’s Terms of Use, which should be read in conjunction with this page. This Policy describes:
- How we collect, use, disclose, and protect the personal information of our Website users ("you" or “users”)
- The type of information we may collect from you or that you may provide when you visit the Website
We will only use your personal information in accordance with this Policy unless otherwise required by applicable law. We take steps to ensure that the personal information that we collect about you is adequate, relevant, not excessive, and used for limited purposes.
Privacy laws in Canada generally define "personal information" as any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Personal information does not include business contact information, defined as including your name, address, and contact information, which is collected, used, or disclosed solely for communicating with you in respect to your job.
The Website may include links to third-party websites, plug-ins, services, or applications, which if clicked, might collect your personal information. We do not control the activities of third parties and encourage you to read their privacy policies and terms of use.
Please read this Privacy Policy carefully. If you do not agree, you should not use the Website. By accessing or using this Website, you indicate that you understand, accept, and consent to the practices described in this Policy. This policy may change from time to time. Material changes will be indicated either through advance notice on the Website home page or through email. Continued use of this Website after we make changes indicates that you accept and consent to those changes. We include the date the privacy policy was last revised at the top of the page. You are responsible for ensuring we have an up-to-date, active, and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.
We collect your information on the Website through:
• Forms to subscribe to our online newsletter and to contact us; and,
• Automatic analytics tools provided by Squarespace such as cookies for analytics to track usage, IP addresses, etc.
The information we collect directly from you on or through our Website’s forms are:
• First and last name
• Email address
• Content of your message
Please note that your name and email address, if used to contact us in respect to a business opportunity, is considered business contact information and is not protected by data privacy law.
Information We Collect Through Cookies and Other Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use cookies or other automatic data collection technologies to collect certain information including:
• Details of your visits to our Website, including IP address, pages you visited, queries, day and time of connection, whether you are a unique visitor to the Website, and if you already accepted our cookie and website policies
Users are free to configure their web browsers to limit, restrict, or prohibit such automated collection of information.
We use information that we collect about you or that you provide to us, including any personal information to:
• Contact you through our newsletters, in reply to your messages, or about changes to our terms of use or Privacy Policy
• Create internal statistical surveys and analyses of Users to improve our Website
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.
We may disclose personal information that we collect or you provide as described in this privacy policy:
• To our subsidiaries and affiliates
• In accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of TrueAlpha's assets, whether as a going concern or as part of bankruptcy,
liquidation, or similar proceeding, in which personal information held by TrueAlpha about our customers and Users is among the assets transferred
• To contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
• Such services include Squarespace (Privacy Policy) and Google Analytics (Privacy Policy)
• To create aggregated, anonymized information about our Users
• For any other purpose disclosed by us or referenced by you at the time of collection
• To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law. · To enforce or apply our Terms of Use
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of TrueAlpha, our customers, or others.
• With your consent
We may transfer personal information that we collect or that you provide as described in this policy to contractors, service providers, and other third parties we use to support our business (such as analytics that assist us with Website improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy.
We may process, store, and transfer your personal information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. For example, our website is hosted by Squarespace, whose servers are in the United States. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation. By submitting your personal information or engaging with the Website, you consent to this transfer, storage, or processing.
We use physical, electronic, and administrative measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.
Although we do our best to protect your personal information, we cannot completely guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for two years, in line with Squarespace’s maximum storage period. This is generally sufficient for the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.
By law you have the right to request access to and to correct the personal information that we hold about you. If you want to review, verify, correct, or withdraw consent to the use of your personal information you should send us an email at privacy@truealpha.ai to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. Withdrawing consent might also reduce the functionality of the Website.
We may request specific information from you to help us confirm your identity and to provide you with requested information or make the requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
We will generally provide access to your personal information, subject to exceptions set out in applicable privacy legislation such as:
• Information protected by solicitor-client privilege.
• Information that is part of a formal dispute resolution process.
• Information that is about another individual that would reveal their personal information or confidential commercial information.
• Information that is prohibitively expensive to provide.
We welcome your questions, comments, and requests regarding this privacy policy and our privacy practices. Please contact us at: privacy@truealpha.ai
